A fresh perspective on tradition

October 25, 2017
Amanda Zimmerman
A fresh perspective on tradition

Can you believe it is officially fall? They say time flies when you’re having fun and that has proven to be the case here at Eisenhardt Mills. Last time we connected I mentioned that we were working on a subtle refresh of our brand, starting with our logo.

I am happy to report that we finally crossed a big item off our “to do” list! Here’s a quick update on that and some other exciting news at Eisenhardt Mills.

Drumroll, please

It was quite the process, but we did select an updated look for Eisenhardt Mills! I have to say, this was one of the toughest projects I have ever worked on – but it was well worth it.

I think our updated logo emphasizes our ability to integrate our rich heritage with a capacity for growth. The design has cleaner lines and easier-to-read font, but stays true to our roots.

It’s a fresh perspective in tradition.

Take a look at the various versions of our refreshed logo below and let me know what you think!

Here’s the old logo

A fresh perspective on tradition

Here’s the updated logo (in various formats)

A fresh perspective on tradition

Moving on to THE MESSAGE

Yes! We just kicked off our marketing collateral project. As you can tell, I am very excited about this – specifically because our new collateral will help us better define who we are and what we do with a clear and compelling message.

What’s even more exciting to me is that the new design will complement our refreshed image – bringing great consistency to our company brand. And, I can’t leave out the fact that we are creating our new marketing collateral with our clients in mind – making sure it doesn’t just look good, but serves as a great resource as well. We’ll keep you up to date on progress.

Tying it all together

We feel strongly that our website serves as home base for our message and overall marketing strategy, so it makes sense that we would want it to tie in well with our updated look. As soon as we finalize the marketing collateral project, we’ll be making a few updates to the website to ensure our branding and message is consistent across the board.

A sneak peek at next month’s article

We’re finishing up an interesting residential project in November and can’t wait to share the details with you. Be on the lookout for our November email – we’ll show you the finished product and some behind-the-scenes shots too!